The Intersection Of SEO And PLG

 The Intersection Of SEO And PLG

SEO and PLG are not mutually exclusive strategies; they work hand in hand to amplify results. SEO helps increase the visibility and discoverability of the product, while a well-designed product experience fosters positive user interactions. Let's take a closer look.

SEO plays a crucial role throughout the different stages of a PLG strategy. During the acquisition phase, SEO ensures your product is discoverable by the target audience. In the retention phase,

 SEO provides ongoing value by optimizing helpful content, support resources and personalized experiences. Lastly, in the monetization phase, SEO ensures your product is visible to users with high purchase intent, which can result in increased conversions and revenue.